Welcome to the Edge

If your business is out to improve its image,
its bottom line, or even the world, count Edge in.

About

Ready to change your business? At Edge Creative, we're right there with you. Edge is dedicated to delivering winning communication strategies and assets to companies and organizations of all sizes, across all industries. We understand that you only have one chance to make a new impression.

Services

Edge Creative Strategies provides specialized marketing services to businesses of all types and sizes, as well as to nonprofit organizations with overarching, altruistic objectives. Our creative staff—we’re the smallest agency ever to have produced a national Super Bowl® commercial—is acknowledged for excellence in both external and internal communications.

Contact

5020 Nolda
Houston, Texas 77007
713-868-0970
Contact form

Education

From private academies to public universities, we partner with educators well schooled in marketing.

No matter what your age, you can’t put a price on a good education. From Pre-K to Graduate studies, Edge has hit the books for many fine educational institutions, with results that put us at the top of the class. Let us help you be the BMOC.

Education

Texas A&M University

Texas A&M University is a coeducational public research university located in College Station, Texas. It is one of Texas's Tier-1 universities, and its first public institution of higher education.

Services

Advertising, direct mail, website, print collateralirect mail

Education

Texas A&M University

Edge assisted the Texas A&M Foundation in establishing a strong image that would enhance its success in raising major gifts and endowments. “The Foundation that Supports the Spirit” led to the creation of the “Vision 2020: Creating a Culture of Excellence” initiative and the highly successful “One Spirit—One Vision” capital campaign

Education

Texas A&M University

A brochure was created for the College of Veterinary Medicine that was used for student and faculty recruitment and fundraising.

Education

University of Houston

Edge has played significant branding, design and messaging roles in efforts for the entire University of Houston system, as well as the University’s Conrad N. Hilton College of Hotel and Restaurant Management, Graduate College of Social Work, College of Technology and Cougar Corporate Partners program.

Services

Advertising, direct mail, website, print collateral

Education

The Parish School

“Giving Voice to Children” has proven to be an especially inspiring and unifying communications theme for the Parish School, which specializes in early language intervention. Projects orchestrated by Edge include a school view book, rebranded website and new school logo, appropriately emblazoned with the image of a mocking bird.

Services

Graphic identity, website, print collateral

Education

University of Texas at Tyler

Targeted direct mail, digital communications, video blogs and outdoor boards are among the mediums that help distinguish the prestige, resources and academics found at the University of Texas at Tyler, where prospective students can experience a “private university” setting at an unexpected value.

Healthcare

When communicating the benefits of quality healthcare, small stories can make a big impact.

Healthcare—everyone is familiar with it and none of us can do without it. And yet it remains overwhelmingly unclear for most. With a hand in everything from brand identity, to websites, to fully integrated advertising campaigns, you could say we’re just what the doctor ordered.

Healthcare

CHRISTUS Foundation For Healthcare

Featuring responsive design, the new CHRISTUS Foundation for HealthCare website is an energized online hub for donors and clients. The cornerstone CHRISTUS Foundation video captures an energized “day in the life” of the organization’s diverse programs, its dedicated people and those they serve.

Services

Print collateral, direct mail, advertising, video, website

Healthcare

CHRISTUS Foundation For Healthcare

Printed collateral, such as the quarterly FOCUS newsletter and program-specific brochures, remains a key component of CHRISTUS Foundation for HealthCare’s marketing communications mix.

Healthcare

CHRISTUS Foundation For Healthcare

CHRISTUS Healthy Living Mobile Clinics are emblems of the organization’s community outreach. Bold vehicle graphics transform the clinics into “rolling billboards,” communicating aspects of the CHRISTUS mission and spirit of service.

Healthcare

Texana Center

Texana Center serves those in need of behavioral, intellectual and developmental care. The organization’s graphic identity and printed brochure present these clients first and foremost as people, each with distinct stories, needs and aspirations.

Services

Graphic identity, print collateral, website

Business to Business

Your business has a voice. The marketing professionals of Edge can help it resonate.

Our business clients are some of the smartest people we know, but that doesn’t mean that they are always speaking the same language as their customers. Edge is well-versed in the ins and outs of taking care of business—all of it. We can help make sure that everyone is on the same page.

Business to Business

EE Reed Construction

E.E.Reed Construction, L.P. is a diverse general contractor offering superior professional construction services in several regions across the nation.

Services

Website, print collateral, internal communications, direct mail

Business to Business

EE Reed Construction

Positioned as a “people-based” business with an impressive track record of success, E.E. Reed Construction’s branding and marketing materials successfully extend across multiple mediums while appealing to a diverse collection of clients and prospects.

Business to Business

EE Reed Construction

A series of eight “motivational” posters were created an adorn the company’s headquarters.

Business to Business

The Mid-Continent Companies

The Mid-Continent Companies is a family-owned consultancy offering employee benefits management, financial planning and wealth management expertise.

Services

Graphic identity, website, print collateral, trade show booth

Business to Business

The Mid-Continent Companies

Mid-Continent’s newly launched branding program emphasizes the firm’s unique history and highly specialized, relationship-based services.

Business to Business

SparrowHawk Real Estate Strategists

Branding for SparrowHawk, an industrial real estate investment firm, began with company naming and graphic identity development. This effort has extended into a responsive website, printed collateral and an array of marketing materials that embody the company’s exceptional market vision and deal-making acumen.

Services

Graphic identity, website, print collateral

Business to Business

IntegraPark

IntegraPark is the leading provider of accounting and management software custom-made for the parking industry.

Services

Brochure, 3D direct mail, advertising

Business to Business

IntegraPark

IntegraPark and Edge worked to craft a brand position that stood apart from the sterile “high-tech” crowd, while clearly promoting proprietary product benefits.

Business to Business

MLN Company

“Better by Degrees” is a theme that unites all of this leading mechanical-construction contractor’s branding and marketing communications efforts, from a graphic identity, to a website, printed collateral and targeted direct mail.

Services

Graphic identity, website, print collateral, direct mail, advertising

Capital Campaigns

Building momentum for a cause starts with constructing a compelling message.

It’s hard to ask for help, harder still if you don’t have a compelling message behind your request. Whether you need $5 million or $1 billion to reach your goals, Edge has the experience and expertise to keep you from knocking door-to-door.

Capital Campaigns

Crime Stoppers—Houston

“We Are All Crime Stoppers” beckons everyone to join forces with Crime Stoppers of Houston in support of constructing a new centralized organizational headquarters. Moreover, the building campaign theme serves as a bold rallying cry for all Houstonians to unite against crime in their community.

Services

Campaign theme, graphic identity, print collateral

Capital Campaigns

River Oaks Baptist School

The River Oaks Baptist School “for children forever” endowment campaign honors retired head of School, Nancy Hightower. Upon completion, the campaign exceeded its $20 million goal and more than doubled the assets of the endowment, while significantly increasing the amount of the annual distribution to R.O.B.S.

Services

Campaign theme, graphic identity, print collateral

Capital Campaigns

A.D. Players Theater

A.D. Players pioneered a unique style of theater committed to producing plays and programs that uphold human value, offer creativity, and promote literacy and education. The company is one of Houston’s largest resident theater companies, impacting more than nine million people over its lifetime.

Services

Campaign theme, graphic identity, print collateral

Capital Campaigns

A.D. Players Theater

“Setting the Stage, Nurturing the Spirit” celebrates the vision and legacy of Jeannette Clift George, founder of A.D. Players, the nation’s oldest Christian-based theater company. Thanks to those who support this campaign, A.D. Players will build a new world-class home, where all are welcome to share in theater’s bountiful gifts.

Memories

Edge helps clients seize moments of uncommon opportunity. These are among the most memorable.

We are especially grateful that we enjoy what we do, and for the wonderful people we have had the good fortune to work with— and we think it shows. From our bevy of awards, to a myriad of happy clients with successful campaigns, we look forward to making memories with you.

Memories

The Children’s Grand Adventure

Founded in 2007, The Children’s Grand Adventure is a nonprofit organization that enables patients from the Texas Children’s Cancer Center to experience the beauty of life found within Grand Teton and Yellowstone National Parks. Watch the promotional video we wrote and produced.

Services

Graphic identity, website, video, print collateral

Memories

The Children’s Grand Adventure

Edge worked alongside “CGA’s” founders to craft marketing materials for a comprehensive brand launch and remains a key partner in the organization’s growth and ongoing marketing efforts.

Memories

CHRISTUS Hospital

For many years, Edge worked alongside all Houston-area members of the CHRISTUS Health organization: CHRISTUS St. Joseph Hospital*, CHRISTUS St. John Hospital**, CHRISTUS St. Catherine Hospital** and CHRISTUS Foundation for Healthcare, which remains a client of Edge to this day.

* Now St. Joseph Medical Center
** Now part of the Houston Methodist Hospital System

Services

Advertising, outdoor, television, radio, direct mail

Memories

CHRISTUS Hospital

Efforts have included promotion of an advanced emergency care center, advertising launch for a new hospital and clever communications surrounding CHRISTUS’ unique faith-based history.

Memories

Petroleum Equipment and Services Association

Since 1933, the Petroleum Equipment and Services Association (PESA) has remained the unified voice for the energy industry’s service, supply and manufacturing organizations.

Services

Anniversary book, direct mail, website

Memories

Petroleum Equipment and Services Association

In celebration of PESA’s 75th Anniversary, Edge worked alongside the organization to create a commemorative book dubbed “Responding for 75 Years.” Produced in both hardbound and leather-bound formats, the book celebrates the organization’s distinct history and innovative contributions of its members to the oil-and-gas arena.

Memories

Gelb Consulting

Gelb Consulting merges analysis, strategy and technology to help organizations achieve their growth objectives. They are a strategic marketing firm employing their expertise in research with excellent strategic skills. Gelb has been at the forefront of technology monitoring companies’ performance using choice modeling, brand equity measurement and customer experience mapping. In 2012, Gelb merged with Endeavor Management.

Memories

Distinctive Marks

Edge has been privileged to create especially memorable and meaningful graphic identities for clients in virtually every industry and institutional sector. While many of these logos stand as cornerstones of enduring visual communications programs, others have been conceived and crafted to signify and celebrate special events or moments in a client’s history.

Visit the Edge

At Edge, we concentrate on producing measurable results for you. This can begin with the first phone call or email. The principals of Edge Creative Strategies would feel privileged to discuss the prospects of an engagement. For an appointment, you are invited to contact Don Goodell at your convenience.

Edge Creative Strategies

5020 Nolda
Houston, Texas 77007
Phone 713-868-0970
Fax 713-863-8357

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